Publications

See also Downloads for various presentations and papers

Hasenauer R., Schildorfer W (Herausgeber und Mitautoren)
Vom Innovationsimpuls zum Markteintritt - Theorie, Praxis, Methoden
Wien 2014 Facultas Verlags- und Buchhandels AG ISBN 978-3-7089-1255-4
http://epub.wu.ac.at/id/eprint/4414

Hasenauer R.
“Community Based Innovation and Cross Industry Technology Acceptance”
in Proceedings of the Conference 3. /4. Nov. 2009, Smolenice/SK “New trends in Marketing”, Trnava 2010, pp 133-146

Hasenauer Rainer, Filo,Peter; Störi, Herbert
“The Marketing of High-Tech Innovation: Research and Teaching as a Multidisciplinary Communication Task”
in: 1st International M-Sphere Conference for Multidisciplinarity in Science and Business, Dubrovnik 4-6 Oktober 2012, ISBN 978-953-7930-00-4, S.157-168

Hasenauer Rainer; Filo, Peter; Störi, Herbert
“The Marketing of High-Tech Innovation: Research and Teaching as a Multidisciplinary Communication Task”
in: IJMBS, Vol.1, No 1/1 (special edition) April 2013, pp. 43-51

Hasenauer R., J. Jerz, B. Wilfinger, P. Filo, M. Lazarová, T. Toroud:
“Market Entry of Innovative Products using knowledge acquired by materials science and engineering”
INTED2013 Proceedings, pp. 1378-1386.

Hasenauer R., M. Biegl, L. Silberbauer, P. Filo, J. Orgonas, C. Weber
“Marketing Testbeds for High Tech Innovation: The Case of Taurob Robotics”
in: Proceedings of The PICMET 2014 Conference on Infrastructure and Serviceintegration, 27.-31. Juli 2014
Kanazawa http://www.picmet.org/new/Conferences/2014/, S 1145-1168 hrsg. Dundar Koacoglu et al., Portland University, Oregon, USA.

Hasenauer R.
“Marketing Testbed Regelwerk”
in: Vom Innovationsimpuls zum Markteintritt - Theorie, Praxis, Methoden (Hasenauer R., Wolfgang Schildorfer hrsg.)
Wien 2014 Facultas Verlags- und Buchhandels AG ISBN 978-3-7089-1255-4, S. 92 - 106

Hasenauer Rainer, Störi Herbert
„Marketing Testbed – Plasma“
in: Vom Innovationsimpuls zum Markteintritt - Theorie, Praxis, Methoden (Hasenauer R., Wolfgang Schildorfer hrsg.)
Wien 2014 Facultas Verlags- und Buchhandels AG ISBN 978-3-7089-1255-4, S. 136-143

Rainer Hasenauer, Charles M. Weber, Peter Filo, Josef Orgonas
“Managing Technology Push through Marketing Testbeds: The Case of the Hi-Tech Center in Vienna, Austria” in
“MANAGEMENT OF THE TECHNOLOGY AGE” Proceedings of PICMET 2015,
IEEE Catalog Number CFP15766-USB PICMET ISBN USB: 978-1-1890843-32-8 edited by Dundar

Rainer Hasenauer, Andreas Gschöpf, Charles Weber
„Technology Readiness, Market Readiness and the Triple Bottom Line: An Empirical Analysis of Innovating Startups in an Incubator”
Proceedings of PICMET 2016 pp 1387-1428

Rainer Hasenauer, Miriam Falcone
“The pre-adoption process of a new technology: a percolation study of artificial skin for medical diabetes treatment.”
Proceedings of PICMET 2016 pp 3155-3174

Rainer Hasenauer
als beteiligter Experte im Dialog zu „Sozio-ökonomische Aspekte von AAL“ in:
Bechtold, Ulrike; Waibel, Uli; Sotoudeh, Mahshid: „Dialogbuch AAL – Dialoge zu Active and Assisted Living“
ÖCG 2016 ISBN 978-3-902580-12-2, S.157 – 201

• Int. Conference on “New trends in Marketing”

Hasenauer R.
“Community Based Innovation and Cross Industry Technology Acceptance”
Int. Conference on “New trends in Marketing”, 3./4. Nov. 2009, Smolenice, Cyril&Method University of Trnava, Slowakei.

Hasenauer R.
“Marketing Testbed für High Tech Start Up‘s”
TU Wien, 3.11.2011

Hasenauer R.
“Marketing Innovative High-Tech Products: Research, Teaching and Practice”
Economic University Bratislava, 1.12.2011

Hasenauer R.
„Markteintritt für High Tech Innovationen: Methoden und Erfahrungen in B2B Märkten“
INNOVMAT-Innovation Day, Wien, 14.6.2012

Hasenauer R.
„Markteintritt für High Tech Innovationen: Methoden und Erfahrungen in B2B Märkten“
Duo Stars Summer Academy, Haus der Industrie, 20.7.2012

Hasenauer R.\\“The Marketing of High tech Innovation: A Multidisciplinary Communication Task”
Open Lecture at Economic University Bratislava, 3.11.2012

Hasenauer R.
“Markteintritt für High Tech Innovationen: Methoden und Erfahrungen in B2B Märkten am Beispiel Phase Change Material im Hochbau”
Oberwart, 16.11.2012

Hasenauer R.
“The Relation between Clickstream Analysis and Metaphor Elicitation Technique in On Line Marketing”
Short Presentation at “On Line Marketing Club” Workshop at Economic University of Bratislava, 11.12.2012

• INTED 2013

Jaroslav Jerz, Barbara Wilfinger, Hasenauer R., Peter Filo, Mária Lazarová, Tanya Toroud
„Market Entry of Innovative Products Using Knowledge Acquired by Materials Science and Engineering”
Vortrag INTED 2013 Valencia 3-5 März 2013

Filo, P., Hasenauer R.
“High tech Center encouraging entrepreneurs in market entry of new high-tech products”
International Workshop on recent developments in the world of engineering materials and related knowledge transfer into the industry, 18. 3. 013

• M-SPHERE 2013

Hasenauer R.
“Understanding the marketability criteria: A Survey with the multidisciplinary community at M-SPHERE 2013”
at m-sphere conference 10.-12.Oct 2013. Hasenauer R.
“Management von Nichtwissen - Eine Chance zur positiven Zukunfts-entwicklung?“
Vortrag am Seminar des Instituts für Unternehmensführung am 16.1.2014

Hasenauer R.
“Community Based Innovation and Cross Industry Technology Acceptance: Market Entry for High Tech Innovation in B2B Markets”
STU Slowakische Technische Universität, Visiting Professors’ College, 22.5. 2014

• PICMET “Conference on Infrastructure and Service Integration”

Matthias Biegl, Taurob GmbH, Vienna, Austria;Rainer Hasenauer, Hi-Tech Center, Vienna, Austria;Lukas Silberbauer, Taurob GmbH, Vienna, Austria;Peter Filo, University of Economics, Bratislava, Slovakia ;Jozef Orgonáš University of Economics, Bratislava, Slovakia;Barbora Paholková University of Economics, Bratislava, SK ;Charles Weber, Portland State University, USA
“Marketing Testbeds for High Tech Innovation: The Case of Taurob Robotics“ PICMET “Conference on Infrastructure and Service Integration” Kanazawa / Japan, 28.7.2014

Hasenauer R., Schildorfer W.
Vermarktung von Forschungsergebnissen”
Montanuniversität Leoben, 10.12.2014

• PICMET 2015

Rainer Hasenauer, Hi-Tech Center, Vienna, Austria, Charles Weber, Portland State University, USA, Peter Filo, University of Economics, Bratislava, Slovakia; Jozef Orgonáš University of Economics, Bratislava, Slovakia
“Managing Technology Push through Marketing Testbeds”
PICMET 2015 Conference, Portland /OR/USA, 3.-6. 8. 2015

Rainer Hasenauer, Hi-Tech Center, Vienna, Austria; Charles Weber, Portland State University, US
“Managing Technology Push through Marketing Testbeds: The Case of the Hi-Tech Center in Vienna, Austria”
Tutorial Session at PICMET 2015 Conference 3.-6. 8. 2015, Portland /OR/USA

• M-SPHERE 2015

Rainer Hasenauer
“Management of Nescience – Source of Innovative Future?”
Key note at m-sphere conference on multidisciplinary in science and business, Dubrovnik 22.10. 2015

• INOTEX 2016

Rainer Hasenauer
“A Pragmatic View to Acquisition of Innovative Technology”
Keynote Panel 7: “Mechanisms and Success Factors in Technology Acquisitions Processes”
at International Innovation Networking & Technology Forum INOTEX 2016, Teheran 25. 5. 2016

Rainer Hasenauer
“Effectiveness Requirements in Networks for Innovation”
Keynote Panel 9: “International Innovation Networking & Technology Forum INOTEX-2016, Teheran 25. 5 2016

Rainer Hasenauer
“Marketing of Research Results”
Workshop at Isfahan Science & Technology Town, Isfahan 26. 5. 2016

Rainer Hasenauer
“Market Entry for High Tech Innovative Products: Methods and Experience in B2B Markets”
Workshop for CENTRE FOR SCIENCE AND TECHNOLOGY OF THE NON- ALIGNED AND OTHER DEVELOPING COUNTRIES (NAM S&T CENTRE), Teheran, 23.5 2016

Rainer Hasenauer
“Marketing of High-Tech Innovation and Technology Marketing“ in: 17. Innovation Table derPlattform für Innovationsmanagement, Wien, 31. 5. 2016

• PICMET 2016

Rainer Hasenauer, Hi-Tech Center, Vienna, Austria, Andreas Gschöpf, INITS, Vienna Biocenter (VBC), Austria, Charles Weber, Portland State University, USA
“Technology Readiness, Market Readiness and the Triple Bottom Line: An Empirical Analysis of Innovating Startups in an Incubator”
PICMET 2016, Honolulu, Hawaii, USA, 4-8. 9. 2016

Falcone, Miriam, Hasenauer, Rainer
“The pre-adoption process of a new technology: a percolation study of artificial skin for medical diabetes treatment”
PICMET 2016, Honolulu, Hawaii, USA, 4-8. 9. 2016

• PICMET 2017

Charles Weber, Rainer Hasenauer, Nitin Myande
„Quantifying Nescience: A Decision Aid for Practicing Managers” PICMET 2017, Portland, Oregon, USA, 9.-13. 7. 2017

Impressum/Offenlegung gemäß § 25 Mediengesetz: Inhaber der Website ist das Institut für Angewandte Physik der TU Wien, 1040 Wien. Es gilt der Haftungsausschluss der TU Wien.